"Be a real man and dry shave, tough guy."

So they are doing it again. Two years ago, they had people wearing sandwich board signs with funny statements on them like 'Save water, shower with a friend', and 'Save water, drink beer'. It's good to see Denver Water use humor in their campaign.

Denver Water's ads already working conservation angle

'Singing shorter songs in the shower or using plastic ice cubes just may help Denver conserve more water.

That's the tongue-in-cheek focus of a new $500,000 advertising campaign by Denver Water urging consumers to continue their water-wise practices.

Designed by Denver agency Sukle Advertising & Design, the campaign consists of print, outdoor and transit ads. Four billboards already up have writing that covers only a quarter of the sign, leaving most of the wooden structure exposed. The signs read: "Use only what you need."

"We certainly think they will get people's attention," said agency president Mike Sukle. "Conserving water is just part of the way of life in Denver now."

Denver Water also plans to distribute 20,000 drink coasters to local restaurants and bars. They'll offer water-conservation tips such as "Be a real man and dry shave, tough guy." '