Wednesday, September 27, 2006

Hopefully, they will be more readily available now.




And hopefully they don't change the recipe. The grapefruit, clementine, and pomegranate ones, rock.

PepsiCo taking big swig of Izze

The Boulder-based sparkling-juice maker has been bought by the cola titan. Its founder says it'll keep its focus natural.

PepsiCo Inc. has purchased Boulder-based Izze Beverage Co., a maker of natural, spark ling fruit juices, the companies said Tuesday.

Izze said the company and its 29 employees would remain in Colorado. A Pepsi executive is expected to relocate to the area to help market and distribute the beverages.

The purchase price was not disclosed.

The move should help Izze expand and increase its marketing efforts nationwide. Izze beverages are already sold at chains such as Starbucks, Target, Safe way, Whole Foods and Wild Oats.

'We've grown this company to the point where it makes a lot of sense to try to take it to next level," said Izze co-founder and chief executive Todd Woloson. 'This feels like the natural course right now.'

The acquisition of a natural- beverage company by Pepsi should help it retain customers who are turning away from sodas to healthier choices.

'We've prided ourselves on responding to brand trends,' Dawn Hudson, president and chief executive of Pepsi-Cola North America, said Tuesday in Boulder. With Izze, 'our mission is to not mess with it and keep it growing.'


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