Didn't they say the same thing about Pele?

"David Beckham will have a greater impact on soccer in America than any athlete has ever had on a sport globally," said Timothy J. Leiweke, president & CEO of Anschutz Entertainment Group, which owns the Galaxy. "David is truly the only individual that can build the bridge between soccer in America and the rest of the world."

Beckham to leave Real Madrid for LA Galaxy