Wednesday, March 08, 2006

That's cheery to think about

'The industry's big three - Batesville Casket Co., York Casket and Aurora Casket Co.- have introduced their own cremation lines, with items ranging from basic cardboard boxes to $3,000 fully combustible caskets to $12,000 one-of-a-kind urns. Batesville produces a glossy, Pottery Barn-style cremation catalog whose ``spring/summer'' cover features a single purple flower blooming from a gleaming Nambe keepsake urn.'

Casket Makers Rethink Business Strategy


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