Unfortunate Name

I like their business philosophy, but couldn't they have chosen a different name? Like 'Hoyt-Stainton'?

'McStain's history dates back to 1966, when Tom and Caroline Hoyt and their friend David Stainton purchased Horizon Building Company, a small custom homebuilder in Boulder. The three changed the company name from Horizon to McStain to reflect the new ownership upon the arrival in 1972 of Stainton's brother-in-law, Jim Roser (the current chairman of the board of McStain Enterprises) as a financial partner in the company.'

McStain