Thursday, October 19, 2006

Looking Back: Ford Taurus



It's amazing to think that when these came out, they were deemed 'futuristic' looking. They're butt-ugly now.

Ford set to produce last Taurus

'DEARBORN, Mich. (AP) -- Sometime next week, the assembly line at a Ford plant near Atlanta will come to a halt, signaling the end of a family sedan so revolutionary that its 1985 debut changed forever the way cars look, feel and drive.

Say goodbye to the Taurus.

After 21 years and sales of nearly 7 million cars, Ford Motor Co. is giving up on what some call the most influential automobile since Henry Ford's Model T. The Taurus is credited with moving America away from boxy V-8 powered gas-guzzling bedrooms-on-wheels to aerodynamic, more efficient cars with crisper handling.

To many, the Taurus' death was slow and painful as Ford in recent years abandoned the car that saved the company, focusing instead on high-profit trucks and sport utility vehicles.

"When that thing came out, it was a big deal," said Robert Thompson, professor of popular culture at Syracuse University. "It so much became kind of the template of what a modern car was going to look like."

The Taurus, so futuristic that critics called it a "jellybean" or a "flying potato," made its debut late in 1985, with 1979 gasoline shortages still fresh in consumers' minds. The U.S. economy was just pulling out of a downturn when the scalloped Taurus, initially equipped with V-6 and four-cylinder engines, hit showrooms. It was an immediate hit, with buyers snapping up more than 263,000 in 1986, its first full year on the market.'


0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home



Today.com