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Sony to sell TVs with organic screens

'TOKYO (AP) - Japanese electronics giant Sony Corp. (SNE) plans to start selling small televisions this year using a screen technology that is a contender for the next-generation screen of flat-screen TVs, a company spokeswoman said Thursday.

Sony plans to begin selling an 11-inch television using an organic electroluminescent screen by the year's end, spokeswoman Mami Imada said.

OEL screens are already used in smaller applications such as mobile phones, personal digital assistants and camcorders. Sony believes their product would be the first such television to come to market, Imada added.

The screens make use of the self-luminscent properties of organic materials. They use less power than comparable liquid crystal display screens because they don't use a backlight, and are also much thinner - the screen in Sony's planned 11-inch OEL TV will be 3 millimeters (0.12 inches) thick.'