'So Co' doesn't make sense and 'The Fax' is just gay

Instead of 'SoBo' or 'SoCo', that area should be called 'SoBro' . Why? Because it more accurately shortens 'South Broadway' and it reflects the mentality of the 'burbanites who flood that area on the weekend.

It's like Denver's version of BNT people [Bridge and Tunnel for those who don't know - a derogatory term coined by Manhattanites for people who live in the other burroughs].

SoCo? NoDo? RiNo? They ain't LoDo

NEIGHBORHOOD WATCH - Branding the 'hood

Tonya Tiscanni never wanted to needle a sleeping giant.

But the former South Broadway bar owner acknowledges she felt stung by Regas Christou's new "SoCo" campaign.

"I was like, what? That's kind of a rip-off," says Tiscanni, who once operated the Baker neighborhood watering holes 60 South and ZooDenver. Both bars are closed now.

Tiscanni has long endorsed the neighborhood acronym "SoBo," and still operates the website sobodenver.com to promote South Broadway as an entertainment destination, particularly as it's one of several central Denver neighborhoods that have seen rising real estate prices and new residential construction alongside the Baker neighborhood's already healthy night-life scene. Then, last year, the marketing machine behind nightclub magnate Regas Christou started producing fliers, stickers, e-newsletters and websites meant to brand the blocks around his businesses "SoCo," for south of Colfax.

As Denver's urban neighborhoods develop, city folk seem to stumble over new acronyms all the time. Realtors pick up on them quickly as a way to market hot new areas to homebuyers.

The latest? The Fax. That's the catchy new moniker adopted by businesses along East Colfax Avenue between Colorado Boulevard and Yosemite Street - a branding attempt that coincides with this year's first Colfax Marathon in May, and the accompanying "Feast on The FAX" festival.

Full Story Here: Denver Post