Dumb Marketing - Post 9/11

'Yet another Great Moment In Movie Marketing: This weekend in Santa Clarita, the arson squad was called in to blow up an LA Times newspaper rack after someone mistook "a red plastic box with protruding wires" for a M:i:III promotional toy, meant to play the movie's theme song each time someone buys a paper, for the more common kind of suspicious-box-with-protruding-wires, a bomb.

The ensuing buzz around the controversial, but highly chattered-about, advertising ploy is now so strong that Paramount plans on affixing explosive devices to mailboxes and garbage cans that detonate and cover passers-by in a hail of flaming confetti as Tom Cruise's voice shouts "Mission: Impossible III, in theaters May 5th!" from the burning receptacle.'

Defamer